The grant provides sustainability related social enterprises with funding to accelerate these start-ups in their journey towards integrating sustainable practices and business models.

Teams are evaluated based on the following criteria:

1. Clear Problem Definition
   • Teams have to provide a clear articulation of the problem or pain situation they are targeting
2. Market Product Fit
   • Teams are required to state the target market-product fit and clearly articulate the input and data collected from potential customers/buyers and businesses
3. Differentiation of Product, Service or Technology
   • Teams are required to illustrate and explain the differentiated features of their existing product, service or platform vis-à-vis competitor analysis
4. Social Impact
   • A clear theory of change on how the business model delivers sustainability-related social impact is needed
5. Scalability
6. Well-Thought Business Model/Customer Acquisition Initiatives
7. Quality of Founding Team
   • Founders should possess coachability, drive, integrity, community-orientation and grit
8. Sustainable Business Model
   • The startup can be for profit or a non-profit but must be able to sustain itself